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If you are a designer or educator working with AI and want depth over speed, reflection over novelty, and judgment over automation, this publication and content is for you. publication archives.

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I publish one to two essays per month. Writing is intentionally paced to allow for reflection, synthesis, and relevance beyond short-lived trends.
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About me

I am a creative director, designer, and PhD researcher working at the intersection of creativity, design, AI, and immersive storytelling. I have over two decades of professional experience in branding, motion design, and visual storytelling, alongside extensive teaching practice in higher education and professional contexts.

My doctoral research examines how designers develop creative and critical capabilities when working with AI, with a focus on learning environments, pedagogy, and practice-based knowledge. I write from the position of a practitioner-researcher: embedded in real design projects, classrooms, and experiments, while grounding my work in academic literature and reflective practice.

To learn more about Ulrike Kerber, visit Ulrikekerber.com